Thanks to his first turntable, Oreste Parmentola fell in love with music. Since the age of 4, he has fed this passion with curiosity and ambition, two ingredients that, over time, have been transformed into research and the design of professional audio systems.
The primary objective has always been to offer the public a unique experience where the sound was the true and only star.
In 1986 Oreste designed and built loudspeakers with the AudioFactory brand, but it was later, in 2004, that he decided to open the company officially.
To ensure a high-quality standard, he had one rule: to be in control of all processes.
It began with the wood production centre, an area entirely dedicated to carpentry where the woods and models that would make up the prototypes for the cabinet structure were hand-selected every day. Afterwards, they set up areas devoted to developing electronic components to complete the production cycle in the spray booth, where every single product is completed.
Since 2018 the research and development department has played a primary role, allowing the company to build a solid and lasting partnership with the University of Tor Vergata, the Master in Sonic Arts, and LARS, a laboratory dedicated to sound research.